CONCEPT PROJECT · TRADES & INTERIORS

KRAFT.
CRAFT WITH CONVICTION. ONLINE, TOO.

A design study for an interiors business. Strong typography, dark surfaces and precise details reflect the care behind the work.

Brand directionWeb designProject presentationEnquiry UX
PROJECT

KRAFT · Trades & interiors

TYPE

Independent design study

GOAL

A distinctive visual direction that puts projects and services first.

01 / THE CHALLENGE

WHAT THE WEBSITE
NEEDS TO DO.

A trade business needs a website that demonstrates expertise and gives people the information needed to enquire.

02 / OUR APPROACH

WITH CHARACTER.
AND A CLEAR PATH.

Large project images, clearly separated services and a compact enquiry journey connect good work with the next commission.

03 / THE THINKING BEHIND IT

DESIGN WITH
A PURPOSE.

A distinctive visual direction that puts projects and services first. This concept explores a possible visual direction and user journey. It has not been published as a real client website.

For clarity: KRAFT is a fictional brand created for an independent design study. The images were generated for the concept. There are no real client relationships, measured results or customer reviews associated with it.

A website for your industry
YOUR IDEA. OUR NEXT PROJECT.

READY FOR SOMETHING
GREAT?

Tell us what you have in mind. A clear idea or
the beginnings of a plan — we'd love to hear it.

Let's make something good.

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STUDIO®
YOUR IDEA. OUR NEXT PROJECT.
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