CONCEPT PROJECT · TRAINING & MOVEMENT

FORM.
YOUR PACE. YOUR DIRECTION.

An energetic design study for a personal training studio. Large typography, graphite and warm orange give it strength and a rhythm of its own.

Art DirectionWeb designOffer structureTrial session UX
PROJECT

FORM · Training & movement

TYPE

Independent design study

GOAL

A dynamic website with an approachable route into personal training.

01 / THE CHALLENGE

WHAT THE WEBSITE
NEEDS TO DO.

Training should feel motivating and understandable. New visitors need an easy starting point, even without sporting experience.

02 / OUR APPROACH

WITH CHARACTER.
AND A CLEAR PATH.

The design separates personal training, small groups and introductory sessions. Clear offer cards and a short enquiry journey help people find their way.

03 / THE THINKING BEHIND IT

DESIGN WITH
A PURPOSE.

A dynamic website with an approachable route into personal training. This concept explores a possible visual direction and user journey. It has not been published as a real client website.

For clarity: FORM is a fictional brand created for an independent design study. The images were generated for the concept. There are no real client relationships, measured results or customer reviews associated with it.

A website for your industry
YOUR IDEA. OUR NEXT PROJECT.

READY FOR SOMETHING
GREAT?

Tell us what you have in mind. A clear idea or
the beginnings of a plan — we'd love to hear it.

Let's make something good.

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STUDIO®
YOUR IDEA. OUR NEXT PROJECT.
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